A landing page is any web page that a visitor can arrive at or “land” on. A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign.

Landing Page

Create Your Landing Page

Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form.

  • Visible call to actions
  • Designed for one purpose only
  • Use Of Social Signals
  • Built for advertising campaigns
  • Optimized for conversion rate