Improved search engine ranking
Social Media Optimization (SMO) is the process of increasing the awareness of a product/services, brand or event by using a number of social media channels and communities to generate viral publicity. Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
- Make tagging and bookmarking easy
- Know how to target your audience
- Develop a Social Media Optimization strategy
- Reward helpful and valuable users
- Increase your linkability