Why Targeted Landing Page is Important?
The landing page could be the most crucial element in their overall digital marketing campaign, as these pages are mainly responsible for converting traffic either as targeted leads or sales. This particular purpose is what landing pages were designed for and the process called Landing Page Optimization (LPO) is what you’ll need to ensure landing pages are well-targeted and optimized for conversion.
What a Targeted Landing Page Does for Your PPC and SEO Campaign
1. Landing Page Optimization Leads to More Conversions
As mentioned earlier, landing pages are designed to convert traffic into either a lead or a sake, and landing page optimization ensures that every visit generated by either your PPC ad campaign or through an organic search engine result will have higher chances of conversion. You would only waste precious resources if all your PPC and SEO efforts are generating clicks that don’t lead to conversion because of a poorly designed landing page.
2. Landing Page Optimization Provides You With Better Metrics
One of the advantages of digital marketing with traditional marketing is the ability to get various kinds of metrics and statistics that can help you plan your next steps. Your landing pages can be designed to integrate analytics and metrics system to give you an insight of what is effective in your campaigns, and what is not.
3. Landing Page Optimization Helps You Cut Advertising Costs
Pay-per-click (PPC) advertising involves cost. This is a known fact and was well-explained as necessary to ensure your ads compete for relevant keywords that will drive targeted traffic to your websites. However, it would be detrimental to your overall business performance if you keep on spending on ad placements without receiving or realizing tangible results in terms of conversions. An optimized landing page can help you get more conversions without spending additional on your advertising costs. You can also re-focus the savings you receive on additional PPC campaigns for other keywords.
4. Landing Page Optimization Helps Target Highly Specific Keyword Phrases
Search Engine Optimization thrives in focusing specific keyword phrases to drive in targeted audiences for your website. However, there are certain long tail or keyword phrases that are simply too difficult to incorporate into your main website pages. An optimized targeted landing page would be perfect for targeting these highly specific keyword phrases, making it easier for you to rank in search engine results. These highly specific keyword phrases are very important for your overall digital marketing campaign as these can be targeted for consumers already looking for highly specific brands, products and services – and has the greatest possibility for conversion.
5. Optimization Increases Your Brand Reputability
There are many ways in designing an optimized and targeted landing page. Some of the most important elements that should be integrated into the landing page include valuable customer testimonials as well as your corporate or professional credentials, awards and achievements. These elements will help convince potential customers that they are working with the real deal company and they should be getting the right kind of customer service that they deserve. These will also develop a higher credibility for your brand, product or service, improving your online reputation and solidifying the trust your customers have for your business.