Shopify is an e-commerce platform that enables individuals and businesses to create online stores.


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Shopify App Store

On June 2, 2009 Shopify launched their API platform and App Store. The API allows developers to create custom applications for Shopify online stores and then sell them on the Shopify App Store.'Apps' are offered to users of Shopify either for free, for a one-time fee, on a subscription basis, or on a per-use basis. These applications purportedly offer increased functionality to users of the platform and range from 'upsell' apps to mailing list apps. There are currently over 600 different free and paid apps that add further functions to store owners. The tools are not just sales & marketing tools, they also include additional tools that help store owners manage administrative tasks such as inventory management, fulfillment, shipping, customer service, bookkeeping, etc. Companies like ChannelAdvisor, MailChimp, FreshBooks, Constant Contact, Zendesk, Optimizely, QuickBooks and LiveChat have developed apps that integrate with the Shopify platform.

Shopify Theme Store

The Shopify Theme Store was unveiled on April 20, 2010. The store allows developers sell theme templates designed for stores using the Shopify platform.[13][66] Shopify released a free mobile app on the Apple App Store on May 13, 2010. The app allows Shopify store owners view and manage their stores from iOS mobile devices.[67]

Shopify Payments

In August 2013, Shopify announced the launch of Shopify Payments. Shopify Payments allows merchants to accept VISA, MasterCard and AMEX credit cards without requiring a third party payment gateway. Other features includes instant approval, chargeback recovery, and a feature that allows merchants to tie sales to orders.

Shopify POS

In August 2013, Shopify also announced the launch of iPad-Centric POS System to Integrate Online and In-Store Sales. It works in conjunction with Shopify’s POS card reader and an official iPad app to accept payments from Visa, MasterCard, and American Express, as well as the ability to update inventory in real time. The POS system is also compatible with optional sales accessories such as receipt printers, barcode scanners, cash drawers, and a specialized stand for the iPad.


Shopify implemented a Guru program that connects e-commerce specialists with new Shopify customers in order to consult them on how to run a successful online store and improve their business.